Together we create magic

Paula Castillo SEO Consultant specializing in Google Analytics

I offer a unique perspective in the marketing world - I’m a Harvard-trained analyst with over 10 years of experience in the corporate and consulting worlds.

After leaving the corporate world I began advising entrepreneurs like you. Read more about my story.

I love helping entrepreneurs create and implement digital marketing strategies that are right for them.

From coaching to SEO implementation, I love getting to know your business and supporting your work. Here’s a list of my current services and prices.


Grow your business from a place of knowledge and passion

Whether you’re juggling multiple marketing strategies or are just starting out, we can work one-on-one to increase your conversions and to help you focus on what you love.

I offer a range of services that integrate my analytical skills. They span from Search Engine Optimization consulting (SEO) to business coaching. Here are some examples of ways we can work together:


Get more ‘aha’ moments

Your data and experience tell stories and show what’s working for you (and what isn’t). I’ll help you interpret them to help you get a new understanding of your business, through 1-1 coaching and website analytics services.

Get more creative about your content

From keyword research to archetypal work, I help you get clear on how to position your brand and create content that is search engine friendly. Read more about my services here.

Get more clients

I offer a unique in-depth analyses of your site and traffic data to help you get found by search engines like Google, and understand how to better convert leads into clients.

I’m so grateful that the “structure” we’re creating is intimately built around me and my business goals. I’ve tried conventional advice so many times... and each time I’ve tried I’ve failed as it didn’t feel connected to me... Your process avoids that disconnection. Thank you!”
— Tracey Lovejoy, Lovejoy Consulting

A personalized experience

For over 10 years, I’ve worked with renowned brands like Lego, and Pernod Ricard, Samsung, and international development banks. Now I work for entrepreneurs like you.

I provide SEO consulting, analytics services, and 1:1 coaching to help you get to the next level in your business.